2016-05-06 Great news for 2016. BR1 Group is opening a technical and commercial division in Germany where to develop in particular keyseating and broaching machines. The new division, named EKM Engineering, is composed exclusively of german engineers.
The objective of the new division is dual. On one side to introduce the historical company Cabe Stozzatrici and its machine tools to the german market, on the other side to design keyseating and broaching machines specifically for the german and north european market. The german engineers, thanks to their experience in the sector of machine tools projection, will work closely with Cabe’s technical offices in Italy.
The commecial strategy has always been to sell our machines abroad. Although the Italian market is important to the group, today more that 45% of the machine tools are sold outside of Italy. The opening of a new divsion in Germany is part of the strategy to increase the international sales and strengthen the sales network abroad.
We are certain that international expansion is key factor for the future growth of the machine tools department Cabe Stozzatrici. The new division in Germany is only onw of many initiatives to consolidate our presence outside of Italy.